
Membership Program Elements
CAR CARE CENTER MEMBERSHIP: Included in your Car Care Center enrollment are elements to help you begin receiving the benefits of being a Parts Plus Car Care Center immediately. We realize there may be some elements included that you are already using or may not have need for at this time. We also realize that some of the elements will be completely new to you and you may not be sure how they will assist you or think they won’t be beneficial. Be assured, that each element in the program has been tried and tested by service dealers like yourself across the country and that each one has definite benefit. Some elements may take a little longer to use consistently, but with your effort and our support, and training from your Parts Plus representative, you will be able to experience the same benefits as other Car Care Centers. In addition to the items included in the kit, there are other optional elements available that can be purchased.
The Car Care Center program has been designed to assist service dealers like yourself with National Identification, Communications, Business Building Support, Training, Product Promotions and Business Marketing Support. Listed below and on the next few pages are the individual program elements along with a description of each item and how they should be used to receive the maximum benefit.
PROGRAM ELEMENTS: The elements we have included in the Car Care Center program will enable you to start benefiting from the national recognition of the Parts Plus name and projecting a more professional image.
1-800 Locator Service
as a Parts Plus Car Care Center, your shop will be listed on the Parts Plus National toll-free locator service for any consumer looking for a local repair facility. This service rotates among all shops listed in a geographical area. This number is the same number used for the Worry Free Guarantee.
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ASE Test Reimbursement
As a Parts Plus Car Care Center you are eligible to receive $25 for each ASE Certification or re-certification earned by each tech in your shop during the current year. That’s right… that’s up to $225 per technician per year if they receive certification in all 9 ASE areas.
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Claim Form
Communication Posters
Communication Posters are great as silent salespeople. Placed in the waiting area for customers to see and read, these posters can communicate many important messages. Let your customers know they have a Right to Choose who works on their vehicle, that your shop works on ALL Makes and Models, your shop can perform ALL their maintenance needs, and explain the different systems of the vehicle and the recommended maintenance intervals. Posters are printed on the front and back enabling the shop to display two messages at a time. These posters were created from the National Service Dealer Advisory Council’s suggestions and recommendations. Additional posters can be obtained by contacting your Parts Plus representative.
Communication Posters included:
We Speak Your Foreign Language – this poster lets your customers know that you work on a variety of vehicles, not just Ford, Chevrolet and Chrysler products. Most families own at least one foreign vehicle and many shops are not getting that business from their regular customers.
You Have a Right to Choose! – this poster is designed to let your customers know that they do not have to take their vehicle back to the OE Dealer for regular maintenance to keep it under warranty and lets your customers know that your shop can perform the necessary maintenance on their vehicles without jeopardizing the original warranty. The Magnuson-Moss Warranty Act of 1975 explains warranty terms and stipulations and can be found on www.partsplus.com.
Vehicle System Component Services – let your customers see the many systems on the typical vehicle along with suggested maintenance items and time intervals.
Preventive Maintenance Means More… like the other posters created at the request of the National Advisory Council to help communicate a specific message, this poster targets Scheduled Maintenance Services. For years, the average consumer has been educated to get their oil changed every 3 months or 3,000 miles. As you know, with today’s vehicles there are additional maintenance services that need to be performed such as 30K, 45K & 60K services. Many consumers mistakenly believe that only OE Dealers can perform these services and the OEs are doing a good job of soliciting this work. This poster should create interest from your customers to ask about maintenance services you provide.
North American Warranty – communicates your 12 month / 12,000 mile nationwide warranty.
Fuel Savings Tips – this poster communicates simple neglected maintenance services that improve their vehicle’s fuel economy, performance and dependability.
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View Posters (PDF Format)
Consumer Promotions
Every Parts Plus Car Care Center will enjoy the benefit of plus (1) 60-day consumer sweepstakes, (2) 60-day and (1) 90-day sales and profit enhancing, product specific, service promotions throughout the year. Through the product specific promotions, CCCs can offer their customer’s large savings through mail-in rebate coupons for having specific work performed on their vehicles. Each promotion is designed around neglected maintenance service and gives each CCC a big advantage in the marketplace by saving their customers $$$. These promotions are funded 100% by Parts Plus Headquarters and our preferred vendor partners.
CONSUMER SWEEPSTAKES – January/February
To capitalize on our national image advertising on Rachael Ray cooking shows and provide our Parts Plus Car Care Centers with increased sales opportunities and improved customer relations Parts Plus has developed a consumer sweepstakes available only through Parts Plus Car Care Centers. Each CCC will receive a sweepstakes kit that includes: poster, counter display, entry forms and entry box, and (1) Rachael Ray Cookbook to giveaway locally. Submitted entries will qualify for a national drawing with the following prizes:
(1) Trip for 2 to New York City
(40) Rachael Ray 10pc cookware sets
Plus each Parts Plus Car Care Center will receive a one year subscription to Rachael Ray’s monthly magazine.
PRODUCT SPECIFIC PROMOTIONS
BRAKE - Consumer Mail-in Rebate – March /April
TUNE-UP - Consumer Mail-in Rebate – June/July
BELT & HOSE - Consumer Mail-in Rebate – September/October/November
Each Rebate Promotion is supported with a Point-of-Sale kit that includes:
- Promotion Bay Banner
- Curb Sign Sleeve
- Window/Wall Poster
- Rebate Forms
- Ad slick and
- Assorted vendor materials.
To receive their rebates, customers simply complete the mail-in rebate coupon and mail along with a copy of their work order. The rebate request is processed and a rebate check is mailed to the customer. The rebate check will contain the CCC’s name and telephone number so the customer will know who the check is from and have an easy way to contact the shop and schedule additional service if needed.
These checks DO NOT require the customer to come back and use the check. The check can be cashed, deposited, etc., it is made out to the customer, not the shop.
Each customer who receives a rebate check will also receive two additional coupons. The Bounce Back" coupon is designed for the original customer to use toward future repairs or maintenance (increase repeat business) and the Referral" coupon is designed for them to give to a friend or family member (driving new business into the shop). For every Rebate Promotion Coupon mailed in, (2) additional coupons are generated and put in the field.
24 hours a day, 7 days a week, CCCs have the ability to review which of their customers have mailed in rebate coupons for each promotion and received Bounce Back and Referral coupons. To review your shop’s customer rebates, you will need to log into the Parts Plus Extranet and download a report for each promotion. Remember, these reports are live and can change from one day to the next based on coupons received at Headquarters.
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Promotion Information
Customer Pledge Plaque
The Customer Pledge Plaque included with your enrollment kit is personalized with your shop’s name and the year you joined the CCC program. This plaque should be displayed in your shop’s customer waiting area to emphasize the shop’s commitment to customer service. There are no fancy guarantees or outrageous statements on the plaque, simply a Pledge to customer service.
Our Pledge To You…
We want to earn your business by earning your trust.
We will keep the needs of you, our customer, first. We will advise you of any areas
of concern that may be safety related or warrant re-inspection in the near future.
After a thorough inspection or your vehicle, any required repairs will be discussed
with you for your understanding and approval. No repairs will be performed without
your informed consent. We will perform only the repairs your vehicle requires.
We will install only the highest quality, name brand parts at fair prices.
All parts installed by our professionally trained technicians will meet or exceed original
equipment specifications and will be backed by our North American Warranty.
If there is something you want to know about your vehicle, or the repairs
we are performing, JUST ASK! We Will gladly answer your questions.
By Keeping this pledge, we hope to establish a long-term relationship with you and
your vehicle. The better we know your vehicle and your needs, the better
we can serve you. We want you to be a part of our family.
Thank you for your trust… and business.
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Customer Satisfaction Index (CSI) cards
Customer Satisfaction Index (CSI) cards are useful in determining how well you meet your customer’s needs and wants in a non-confrontational manner. The CSI cards are pre-addressed and postage page and come to Headquarters, not the shop. This provides customers with confidence since the card is going to a third party. Each CSI card asks the customer to rate your shop on six simple questions and two Yes/No questions. There is also an area for customers to indicate ways of improvement. The customer is rewarded with a $10 coupon for completing and mailing the CSI card. Information from the card is recorded in a secure area of our Extranet and can only be seen with a Username and Password assigned to each shop. By recording the information on the Extranet, shops have the ability to download a CSI report for their shop to see how customers rate them and look for areas of improvement. If a card contains a complaint or bad ratings, the CCC is contacted immediately with the information so they can follow-up with the customer. A report can be downloaded by the CCC through the Parts Plus Web site showing the cards that have been processed and how your shop was rated by each customer and any customer comments. For a Username and Password, contact your Parts Plus supplier or Headquarters. There are (100) CSI cards included in the Enrollment kit. Additional quantities can be purchased from your Parts Plus supplier. Part# CCC-7400 CSI Card
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CSI Card Sample
Customer Service Record Envelopes
We include (50) envelopes in the enrollment kit. These envelopes are a great tool for helping your customers keep up with their repair receipts, maintenance records and keeping your name in front of the customer. On the front of each envelope there is a space for you to stamp your shop’s name, address, etc. along with the 800 locator number. On the back is your customer’s vehicle information with contact numbers. On the inside there is an area for recording the vehicle maintenance performed. One envelope should be given to each new customer, with the suggestion that they keep it in the glove compartment for easy access and update. (50) additional envelopes can be ordered on the No Charge Order Form.
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Disposable Floor Mats
These 17" x 22" white disposable paper floor mats with the Car Care Center logo and message in red. The use of floor mats promotes professionalism and respect for the customer’s vehicle. In order to get the full benefit of using floor mats, the customer should see you remove the floor mat to show them you are making the extra effort to protect their investment. Additional floor mats can be ordered from your Parts Plus supplier.
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End Tab Enrollment
Turn your "Trash into Cash" with the Parts Plus box top program. Simply send in your box tops, with the UPC Code", and redeem for valuable gift cards, training certificates, and tool & equipment certificates. Over 75 vendors participating which means you earn more points faster by combining all of the manufacturers together rather than collecting each individually.
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Enrollment Form
Internet Locator Service
The Parts Plus Web site offers consumers access to a wide selection of information about Parts Plus and Car Care Centers. Information available includes: money-savings specials, extended payment terms through the Parts Plus credit card, warranty information and access to Car Care Centers through our locator service. If your shop has its own Web site and you would like to have a link from the Parts Plus site, send your web address to CCC@NETWORKHQ.ORG. The only requirement is the shop’s website must contain the Car Care Center logo since consumers will be linking from the Parts Plus site.
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Location Finder
National Advertising
Parts Plus promotes the Parts Plus and Parts Plus Car Care Center national image through some of the largest radio listener audiences in the country. As the exclusive automotive sponsor of the NCCA March Madness games and NFL night football games, Parts Plus and Parts Plus Car Care Centers receive over 1.7 billion impressions a year through 30 second commercials, play/drive of the game announcements, and opening and closing billboards.
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National Advertising - PDF
Network Magazines
This quarterly production includes information regarding Parts Plus, Car Care Centers, vendors, testimonial, human interest stories, industry information and business success stories within the Network.
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Newsletter
This quarterly production is specifically for Car Care Centers and contains technical information, business success stories, testimonials and promotion results.
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Newsletters
No Charge Order Form
Included in the enrollment kit is a No Charge Order Form that gives you the opportunity to try additional program elements at no charge. The elements on the No Charge form have all been used successfully by shops like yours to increase ticket average, attract additional customers, improve profitability, project a more professional image and keep your existing customers coming back time and time again.
Items available on the No Charge Order Form:
- Steering Wheel Protectors
- Counter Display
- Seat Protectors
- Fuel Savings Tips
- Static Cling Oil Change Stickers
- Customer Service Record Envelopes
- Disposable Floor Mats
- Roadside Assistance Certificates
- Plastic Poster Frames
- Car Care Center Bay Banner
- Car Care Guides
- Wall Clock
- Technician Shirt Emblems
- Metal Key Board
Simply complete the No Charge Order Form by selecting the items you would like to try, and mail to Parts Plus Headquarters. Your order will be shipped to you freight pre-paid. Once you have utilized the elements, additional quantities can be ordered from your Parts Plus representative.
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Sample Order Form - PDF
North American Warranty
Your customers are covered no matter where their travels take them. Simply give your customer a Warranty Statement when they have one of the Covered Services performed by your shop and explain that the service is covered by your North American Warranty. The North American Warranty covers parts and labor for most services and repairs performed by your shop for 12 months or 12,000 miles. The Customer simply calls the toll-free number (877) 252-4609 and they will be referred to a location near them for warranty repair. If the customer is within 25 miles of your shop they will be directed back to you. If they are more than 25 miles from your shop they will be directed to a shop in that area. Your customer is back on the road without any additional expense. The shop performing the warranty repair will be reimbursed by The Warranty Administrator. The warranty administrator has a network of shops across the country to ensure your customers are taken care of in quick and professional manner. This program also has previsions for rental car coverage and towing when certain criteria are met. Additional Warranty Statements can be purchased from your Parts Plus supplier or downloaded from www.partsplus.com.
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Warranty Statement
Oil Change Stickers
100 static cling oil change decals are included in your enrollment kit. Additional stickers can be ordered from your Parts Plus supplier or the MAP Warehouse.
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Plastic Poster Frame
Included in the enrollment kit is (1) one 24" x 36" plastic poster frame. This frame can be mounted on the wall or in a window and used to display one of the communication posters included in the kit. An additional frame can be ordered on the No Charge Form discussed further down.
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Professional Identification
Included with your initial enrollment is your choice of (1) of the following signs:
· Curb Sign – a 24" x 36" free-standing curb sign with the CCC logo on both sides. This sign can be set out in the morning and brought in at night. Can also be utilized with the Curb Sign Sleeve to promote the money-saving specials offered throughout the year.
· Menu Board – a 24" x 30" service menu board with slots for 10 services. Kit includes 19 service inserts to choose from.
- Tire Rotation & Balance
- Brake Service Replacement
- Fuel Injection Cleaning
- 15K Factory Scheduled Maintenance
- Electrical System Check
- 36K Factory Scheduled Maintenance
- Oil Change & Lube
- 60K Factory Scheduled Maintenance
- 2-Wheel Alignment
- 100K Factory Scheduled Maintenance
- 4-Wheel Alignment
- Air Conditioning Service
- Shocks
- Automatic Transmission Flush
- Struts
- Complete Vehicle Inspection
- Cooling System Flush
- We Employ ASE Certified Technicians
- Our Labor Rate is…
· Wall Sign – 30" x 34" aluminum wall signed personalized with the CCC name and telephone number.
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Identification
Work Schedule Pad
Included in the enrollment kit is a work schedule pad containing 30 one-week daily calendars for scheduling appointments. Additional pads can be purchased from your Parts Plus supplier.
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